Sensium was originally founded in 2005 in New Zealand as Snitch Inc, developing hardware and a web-based mapping and tracking platform. We saw an opening for a high-quality consumer vehicle tracking product branded SnitchGPS. Soon after, and due to the majority of enquiries coming from businesses, we developed and launched our commercial vehicle tracking product, ArmadaGPS.
We revolutionised the GPS Tracking industry in NZ and recognition by Waitakere City as the winner of the Innovation in Business Award for 2010 was the icing on the cake for our first 5 years in business.
We were nominated and actively supported in the Business Awards and in our growth by the Westpac Bank who recognised and acknowledged our growth and significance in the NZ market.
In 2011 we opened our doors in Australia and 2015 saw a change in the business structure, with Snitch Inc being split into three separate entities. This was done to allow each business entity to specialise, and be accountable for their role in the providing this product.
In 2017 Snitch Inc was relaunched as Sensium, and as such:
- Sensium is the business "front end", providing sales and support our New Zealand and Australian customers.
- GPSengine is the software development company, now based in Brisbane, QLD. GPSengine is responsible for developing and maintaining the vehicle tracking platforms and offering second level technical support to Snitch Inc and other resellers.
- TRACKbox has recently been created to continue the development of our world-leading GPS tracking hardware.
Our industry leading GPS tracking platform is now available globally and is being used by companies in many countries. Still being led by Jeremy McLean, one of the original founders, we see substantial growth in the years to come.